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April 11, 2006
By: TOM BRANNA
Editor
Joico’s New Formula Keeps Consumers True to Hue Joico’s Color Endure is a three-step solution to defend, protect and nourish color-treated hair. Color Endure takes color preservation to an advanced level using an exclusive Multi-Spectrum Defense Complex found in the shampoo ($9.95), conditioner ($11.95) and leave-in...
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